Privacy Policy

This Privacy Policy describes how williamashford.in (the "Site", "we", "us", or "our") collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

1. Information We Collect

We collect information about you from a variety of sources. This includes information we collect from you directly, information we collect automatically when you visit the Site, and information we get from third parties.

a) Information You Provide to Us

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you. This is "Order Information" and typically includes:

  • Contact Information: Your name, email address, and phone number.
  • Shipping & Billing Information: Your billing address and shipping address.
  • Payment Information: We use secure payment processors to handle transactions. We do not store your full credit card or bank account details. Our processors include Shopify Payments, Razorpay, PayPal.

b) Information We Collect Automatically

When you visit the Site, we automatically collect certain information about your device. This is "Device Information" and includes:

  • Information about your web browser and device type.
  • Your IP address.
  • Your time zone.
  • Information about the web pages or products you view on the Site.
  • Websites or search terms that referred you to the Site.
  • Information about how you interact with the Site.

We collect Device Information using the following technologies:

  • "Cookies" are data files that are placed on your device or computer. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org.
  • "Log files" track actions occurring on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
  • "Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

2. How We Use Your Personal Information

We use the information we collect for several purposes:

To Fulfill Your Orders (Using Order Information):

  • To process your payments and prevent fraudulent transactions.
  • To arrange for shipping and provide you with shipping confirmations.
  • To provide you with invoices and/or order confirmations.
  • To communicate with you about your order.

To Improve and Market Our Services (Using Order & Device Information):

  • To screen for potential risk and fraud (in particular, using your IP address).
  • To improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site).
  • To send you marketing communications and advertising, only if you have opted-in to receive them.
  • To assess the success of our marketing and advertising campaigns.

3. Sharing Your Personal Information

We do not sell your Personal Information. We share it with trusted third parties to help us use your information, as described above.

  • Shopify: Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products to you. Your data is stored through Shopify's data storage, databases, and the general Shopify application. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • Service Providers: We share information with third-party service providers who help us operate our business. These include:
    • Payment Processors: Razorpay, PayPal to securely process your payments.
    • Shipping Carriers: Delhivery, Blue Dart, India Post to fulfill and deliver your orders.
    • Analytics: We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/.
    • Marketing Providers: Mailchimp, Klaviyo, Meta (for Facebook/Instagram ads) to manage our email newsletters or advertising, only if you have consented.
  • Legal Compliance: We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

4. Your Rights

You have rights over your personal information. Depending on your location, you may have the right to:

  • Access the personal information we hold about you.
  • Correct or Update your information.
  • Delete or Erase your information.
  • Withdraw Consent at any time (for example, by unsubscribing from our marketing emails).

To exercise these rights, please contact us using the information below.

5. Data Retention

When you place an order through the Site, we will maintain your Order Information for our records for as long as necessary to fulfill the purposes outlined in this policy, and to comply with our legal and accounting obligations. We will delete this information upon your request, unless we are legally required to retain it.

6. Security

We take reasonable precautions and follow industry best practices to protect your personal information and ensure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed.

7. Changes to This Policy

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons. The updated policy will be posted on this page with the new "Last updated" date.

8. Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@williamashford.in or by mail using the details provided below:

Spaarha Trendz Pvt Ltd
Attn: Privacy Compliance Officer
#79, Phase3, SVCIE, IDA, Balanagar
Hyderabad, Telangana, 500037
India